Rebranding Project

U.S. Auto Shows

Rebranding for Spirit Airlines. Creating a brand guideline for a clean and modern new identity. A new approach for the Spirit brand that communicates its position as a reliable and positive company.

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Role: Art Direction, Design

The new design of the North America Lexus auto show space across the nation for 25+ shows.
Every facet of the brand gallery by Lexus is curated to mirror Lexus’s carefully-balanced ethos of Takumi craftsmanship, brave design, exhilarating performance and innovation.

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Role: Display Design, Layout Design
Creative Director: Hugo Martinez