Rebranding for Spirit Airlines. Creating a brand guideline for a clean and modern new identity. A new approach for the Spirit brand that communicates its position as a reliable and positive company.
Role: Art Direction, Design
The new design of the North America Lexus auto show space across the nation for 25+ shows.
Every facet of the brand gallery by Lexus is curated to mirror Lexus’s carefully-balanced ethos of Takumi craftsmanship, brave design, exhilarating performance and innovation.
Role: Display Design, Layout Design
Creative Director: Hugo Martinez